“Greatness and nearsightedness are incompatible. Meaningful achievement depends on lifting one’s sights and pushing toward the horizon.” “Rolex makes watches for tribes. “The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” “Once a small win has been accomplished, forces are set in motion that favor another small win.” “He who hesitates always gets lost in the hundred reasons why tomorrow is a better day to get started.”
The Submariner is the watch for the scuba tribe.
The Daytona is the watch for the car-guy tribe.
The Yacht Master is the watch for the boating tribe.
The Air King is the watch for the airplane tribe.
The Milgauss is the watch for the technical tribe.
The Explorer is the watch for the outdoor tribe.
The President is the watch for the business tribe.
Marketing to tribes has worked out pretty well for Rolex, don’t you think?”
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